It’s that time of year when we are preparing for the holiday sales, but with less holiday shows available people are turning to alternate ways to get their work shown. As I’ve mentioned before a good web site, with a store such as Format : https://format.grsm.io/kenhorstman1651 (disclosure I am an affiliate). A few other ideas are when you make your test tiles, make them as coasters, spoon holders, or a yunomi include these as an add on with a purchase. It will create good will and repeat customers. Get with the local coffee shop and create a gift package of your mugs and their coffee, it becomes win-win when sold at your web site and at the coffee shop. Include some filters with your pour overs. Old fashioned mailers can add to your costs but have proven more successful than some emails. Do a kiln unloading video on you tube.
What ever marketing plan you come up with always aim for creating excitement. Let me know of any marketing ideas you have found successful and I will share them in a future post.
See you at the next post.